MnFIRE Founder and Board Member George Esbensen Honored by Twin Cities Business

We’re thrilled to share George Esbensen has been named to the 2025 Notable Nonprofit Board Members list by Twin Cities Business. He joins an impressive group of experienced board members who lend their expertise in a variety of fields to help organizations serve the public.

In George’s case, he has created a tidal wave of change within the Minnesota firefighter community. He has made lasting impact as a longtime fire chief in Eden Prairie and as a co-founder of the Minnesota Firefighter Initiative (MnFIRE) nonprofit in 2016 with two other experienced fire service members. MnFIRE’s mission has always been to provide resources for the three most common health risks that firefighters face: cardiac issues, emotional trauma and cancer.

After years of getting MnFIRE off the ground, under George’s tenure as board president in 2021, MnFIRE rallied the state’s fire service to persuade the state legislature to pass the most comprehensive firefighter well-being legislation in the nation. The Hometown Heroes Assistance Program (HHAP) dedicates $4 million per year to provide life-changing resources to Minnesota’s 20,000 firefighters – all at no cost to them or their department.

“George was instrumental in developing and leading the strategy of outsourcing key health benefits to the private sector, which enabled MnFIRE to begin providing benefits quickly,” said Mike Dobesh, president and co-founder of MnFIRE. “His passion for helping fellow firefighters is unmatched, and his leadership has enabled MnFIRE to grow, reach and improve the lives of thousands of Minnesota firefighters and their loved ones.”

George continues to be a tireless advocate for increased support of firefighters when it comes to their health and wellness. He was recently on KARE-11 explaining how MnFIRE was launched, the training opportunities and resources that are available, and two notable events to increase awareness and funds for the nonprofit this year. George was also a guest on the The Crisis Files podcast this month with host Roshini Rajkumar to discuss MnFIRE’s important work fighting the “silent killers” firefighters face.

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Are you wanting to build a functional fitness routine, but unsure of where to start? How about pairing that with nutritious meals to nourish your body? 🏋️🍽️

We've got you and your department covered with our no-cost fitness & nutrition training – designed specifically for firefighters. Check it out today: mnfireinitiative.com/training/

#MoveForHealthDay
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🚨 Calling all current and retired firefighters in or near Brainerd, Minnesota

We're currently seeking new MnFIRE training instructors – especially folks who live in or near Brainerd – to facilitate our free trainings on topics like cardiac, emotional wellness, cancer, sleep, and fitness & nutrition in communities like the Brainerd Lakes Area. These crucial trainings happen in tandem with our MnFIRE team, and we'd love your help.

If interested, please contact us at info@mnfireinitiative.com.
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🚨 Calling all cur

Happy #InternationalFirefightersDay to our phenomenal firefighters here in Minnesota and all around the world! We are so proud to support the fire service community through the Hometown Heroes Assistance Program. Thank a firefighter in your life today, and send this link their way: mnfireinitiative.com/hhap/ ... See MoreSee Less

Happy #International

Firefighters are exposed to traumatic stress at particularly high rates, and getting help from someone who has lived similar experiences can make all the difference. That's why MnFIRE peer supporters are here to provide confidential support to Minnesota firefighters, while acting as a bridge to outside professional services.

By providing emotional support outside of the traditional medical system, peer support directly reduces the culture of silence in the fire service that has all too often resulted in worsening mental health and suicide.

We've got your back. Visit our website or call 888-784-6634. mnfireinitiative.com/peer-support/

#MentalHealthAwarenessMonth
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