MnFIRE Founder and Board Member George Esbensen Honored by Twin Cities Business

We’re thrilled to share George Esbensen has been named to the 2025 Notable Nonprofit Board Members list by Twin Cities Business. He joins an impressive group of experienced board members who lend their expertise in a variety of fields to help organizations serve the public.

In George’s case, he has created a tidal wave of change within the Minnesota firefighter community. He has made lasting impact as a longtime fire chief in Eden Prairie and as a co-founder of the Minnesota Firefighter Initiative (MnFIRE) nonprofit in 2016 with two other experienced fire service members. MnFIRE’s mission has always been to provide resources for the three most common health risks that firefighters face: cardiac issues, emotional trauma and cancer.

After years of getting MnFIRE off the ground, under George’s tenure as board president in 2021, MnFIRE rallied the state’s fire service to persuade the state legislature to pass the most comprehensive firefighter well-being legislation in the nation. The Hometown Heroes Assistance Program (HHAP) dedicates $4 million per year to provide life-changing resources to Minnesota’s 20,000 firefighters – all at no cost to them or their department.

“George was instrumental in developing and leading the strategy of outsourcing key health benefits to the private sector, which enabled MnFIRE to begin providing benefits quickly,” said Mike Dobesh, president and co-founder of MnFIRE. “His passion for helping fellow firefighters is unmatched, and his leadership has enabled MnFIRE to grow, reach and improve the lives of thousands of Minnesota firefighters and their loved ones.”

George continues to be a tireless advocate for increased support of firefighters when it comes to their health and wellness. He was recently on KARE-11 explaining how MnFIRE was launched, the training opportunities and resources that are available, and two notable events to increase awareness and funds for the nonprofit this year. George was also a guest on the The Crisis Files podcast this month with host Roshini Rajkumar to discuss MnFIRE’s important work fighting the “silent killers” firefighters face.

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We are so grateful for our partnership with Minnesota Professional Fire Fighters - MPFF and their steadfast support of MnFIRE. Thank you for the opportunity to present and speak with firefighters at this year's convention in Winona! ...

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A huge thank you to Tommy's Tonka Trolley, Sebastian Joe's and Excelsior Fire District, MN for supporting our fire service community through a fundraiser for MnFIRE this past Saturday. We appreciate everyone who stopped by and made a donation – helping us provide health and wellness resources to our state's firefighters! ...

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It's Mental Illness Awareness Week. Reminder that we are here for you – day and night – through our confidential, no-cost helpline. If you're in crisis or need help, call 888-784-6634 – or share this information with a firefighter in your life. ...

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In case you haven't heard – all donations at Tommy's Tonka Trolley tomorrow (Saturday, October 3) go directly to supporting MnFIRE! Stop by, enjoy some ice cream and make a difference for our hometown heroes in the process. 🍨🧑‍🚒 ...

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